As seen in
Press
Coverage of the Scalp Studio at Spa Santé and AWARE Hair - the brand co-founded here.
Featured
Why Scalp Care Routines Are Having a Moment
AWARE's 9·1 Professional Shampoo as the lead image in the Journal's scalp-first care feature.
Recent coverage
Here's Why Your Hair Sheds More in the Summer, According to an Expert
Tina Mui, quoted throughout on why more hair comes out in summer, and on moving the scalp rather than scraping it.
The Best Tricks To Beat Frizzy Hair When The Humidity Is Absolutely Brutal, According To Professional And Celebrity Hairstylists
Tina Mui, one of the three stylists BuzzFeed asked about humidity, on setting hair while it is still wet and then leaving it alone.
Aware Hair: A 'Scalp-First' Hair-Care Brand Founded by a Mother-Daughter Duo
Fashionista on the mother-and-daughter brand Tina built, and the standard she holds it to.
Treating Your Scalp's 'Micro-Zones' May Be The Secret to Thicker, Healthier Hair
Tina Mui quoted throughout, alongside dermatologists and hair-restoration surgeons, on how the scalp's zones behave and how to care for them.
Retail Watch: Beauty Brand Moves, May 2026
AWARE in BeautyMatter's Retail Watch on the month's notable beauty brand moves.
Anne Hathaway's Tiny Braid Trick Is Basically A Facelift For Your Hairline
Tina Mui, the sole expert quoted on the hairline-tension trend, alongside the AWARE scalp gua sha.
All the Beauty Retail Expansions of 2026
AWARE's C.O. Bigelow debut among the year's notable beauty retail moments.
The 17 Beauty & Skincare Products Scary Mommy Editors Discovered This Month
The AWARE Scalp Care Ritual Bundle, among the editors' May discoveries.
17 Memorial Day Deals Our Editors Are Actually Shopping
The AWARE shampoo, among the editors' genuine Memorial Day picks.
161 Sales Worth Shopping This MDW
AWARE's Memorial Day gift-with-purchase, featured by The Quality Edit editors.
Mother's Day Gift Guide: From Makeup to Clothes and More
The AWARE shampoo, featured in OK!'s Mother's Day gift guide.
AWARE Hair Co-Founder Tina Mui Reveals the Powerful Story Behind Scalp-First Haircare
A founder interview on the story behind AWARE and scalp-first haircare.
56 Thoughtful Gifts for the Woman Who Has Everything
The AWARE Mother's Day set among Esquire's most considered gifts.
The 12 Most Game-Changing Beauty Brands We Discovered at Cosmoprof Miami 2026
AWARE among New You's 12 game-changing brands from Cosmoprof Miami 2026.
10 Standout Brands We Loved at Cosmoprof Miami 2026
AWARE among NewBeauty's 10 standout brands at Cosmoprof Miami 2026, spotlighting the 9·1 Professional Shampoo.
Recognition
Voted Best Hair Salon, Best Nail Salon, Best Skin Care, and Best Day Spa - Los Angeles Times
Former official salon of the Tournament of Roses and the Los Angeles Emmy Awards
The Practitioner
“You don't wait until your skin is wrinkled to wear sunscreen. So why do we wait until our hair is shedding to care for the scalp it grows from?”Tina Mui, Co-Founder · The Hype Magazine
Read the interview